Are you interested to know about the unconventional guide to marketing?
If so, let me give you an overview of what is this article is all going to be about.
In this article I am going to talk about my unique perception on what I think marketing is all about and I will cover in this article the fundamentals of marketing, Digital marketing versus traditional marketing, CATT marketing funnel, Integrated digital marketing and Personal branding and other relevant topics.
We will also look at Personal branding- Mass Trust Blueprint and how to do this properly.
This article is going to be useful to professionals, freelancers, mentors and entrepreneurs.
The Fundamentals of Marketing
Marketing isn’t just about letting people know about who you are or your existence; it’s about giving them an picture of what you or your company stands for, how your brand adds value to your customers day to day lives, and How you are going to improve the quality of life of your community. And all that happens IF you do marketing the right way.
And marketing basically starts before creating the product, by first understanding the customers and the customers’ needs and that leads to a creating a product that fits with the customer requirement.
Marketing is also about sending the right message to the right person at the right time.
Marketing also means keeping an existing customer happy by regularly communicating with them so that they remain a customer for life. i.e Building Mass Trust with people.
The purpose of marketing is also to build a brand and to capture a position in the mind of the consumer.
Never let marketing become more important than the product as a great product will sell itself. Eg Apple, Nike etc
Most of the time a great product covert your customers into brand ambassadors and thus leading to a strong brand.
Marketing also needs to be looked at as most valuable investment in business as it gives direct returns.
As a founder of your business try to be a marketer yourself and this helps to build a brand quickly.
Digital marketing vs Traditional marketing
Digital marketing has changed the way businesses are being marketed and promoted. It is now used more often than traditional marketing techniques, which include print and television advertisements. Digital marketing is now a vital component of any modern marketing campaign.
Digital marketing is actually the part of online marketing that uses internet-based marketing methods such as mobile phones, desktop computers and other internet and wireless media to promote services and products. The term digital is short for the word electronic, which refers to the internet. In this case, any advertisement that is made available over the internet can be digitally designed in order to reach the targeted audience.
Digital marketing means different things to different people. Some experts define digital marketing as a type of advertising that reaches out to your customers using the internet. Others define it as a form of information that is delivered in digital form on the internet, including pictures, videos and even email.
Digital marketing has the capability of reaching your audience faster and more efficiently than other traditional marketing techniques. One of the benefits of digital marketing is that it can be customized in order to reach out to specific groups of your potential customers. A digital marketing campaign can target groups of customers in terms of gender, age, interests and more.
There are many different options that can be used in your digital marketing campaign. The more traditional forms of marketing may include print advertisements, radio, television and even flyers. However, there are also some options that can help you reach out to your audience instantly without having to wait for weeks or months to get results.
Digital marketing offers a lot of benefits to business owners. It is highly cost effective and provides businesses with an easy and convenient way to reach out to their customers. With the aid of the internet, there are now many ways for businesses to reach out to their target audience in just a matter of seconds.
Another benefit of digital marketing is the fact that it is very easy to maintain. You do not need to have a lot of money invested in this form of marketing because you only need to purchase the necessary tools that will help you create effective advertisements. The most important thing is that you have a reliable website.
Digital marketing will keep you ahead of your competition because it will help you reach out to your target audience and ensure that your business has a much higher return of investment (ROI). compared to traditional forms of advertising. It is very simple for you to make sure that your digital advertising is effective.
The great thing about digital marketing is that you do not have to spend a lot of money to achieve success. because it does not involve the use of expensive advertising, unlike print ads.
CATT Marketing Funnel
How do you create wealth in your business.
Let me explain with an formulae Wealth =n ^ CATT
[n] Niche: The most important and critical for your success and wealth depends on the niche you choose. I will also show you in this article how to do your niche selection.
[C] Content: Create useful content that attracts people from your niche. By blog posts, videos, lead magnets, live webinars etc.
[A] Attention: Drive attention (traffic) to your content using SEO, Social Media, Paid Ads and Referrals.
[T] Trust: Build trust with your audience with trip wires, marketing automation and retargeting.
[T] Transaction: Covert your leads into customers with natural sales methods.
Content, Attention, Trust, Transaction with your niche will create a lot of wealth for you and your business. Go ahead and implement this formulae in your business today.
Integrated Digital Marketing
The Integrated Digital Marketing Framework
Build the above frame work around your content marketing using Paid Advertising, Email Marketing, SEO and Social Media to Sell & Convert.
Personal Branding: MassTrust Blueprint
How does your personal brand evolve, Lets see How?
Step 1 Learn: Learn a new skill through Concepts, Facts and Procedures. Understand the concepts. Remember the facts and practice the procedures.
Step 2 Work: Put your new found skills to work. Get into implementation from the practice. Implementation will give you better understanding.
Step 3 Blog: Write about what you have learned and experienced through your work. When you write, you understand it better, in this processes you will start building your personal brand. Refrain from jumping from learn to blog without doing any work. This is the reason for lot of people to fail in building there brand as they do not implement the learning. Simple Learn Do Teach.
Step 4 Consult: Now that you have a personal brand through your blog, having work experience and learned the fundamentals, start consulting other businesses instead of working for them.
Step 5 Mentor: Mentor others who want to become like you. Mentoring will help you scale your understanding to a whole new level.
Step 6 Startup: Start your own product or service business with the understanding that you have developed about the market, the problem and your own skills.
The above six steps will help you to evolve your personal brand.
How to Make Rs 1 Crore
Setting your revenue goal targets is very simple to do as it is pure mathematics.
Once you know what you what to earn per month or per year, you just need to break up as shown pictorially above.
Depending on your monthly or yearly revenue goal you can further break it down month wise and week wise revenue goals.
When you break it down this way you will know how easy it is to achieve your revenue goals instead of looking a one big figure and getting worried how to achieve.
So make your make your revenue goal and work backwards.
I have done the same for my revenue goal of Rs 3.6 Crore per year.
What is your revenue goal from January 2021 to December 2021?
Leave your comments below.
It helps in achieving your revenue goal when you declare it to the world…
So what are you waiting for. Set a financial goal & create a plan to achieve it.
Good marketing is all about good communication.
Some of the things that you need to do to improve your communication.
When you are writing, write like you are talking to friend who is sitting next to you.
Join a conversation in people mind.
Understand your target audience well.
Write a lot. The more you write it helps in your thought process and gives you clarity.
Read books. They is a saying readers are leaders.
As a leader you need to imbibe these in your daily schedules
And finally lets talk about how to select your niche.
As it is depicted pictorially above to select your niche you need to see the three parameters the talent you have or can acquire which should also match your passion and then the last parameter is market.
The culmination point of all these three parameters will help you to identify your perfect niche.
Give it a time to work on this to arrive at your niche.
In this article, we have talked about my perception and the learnings I had from my mentor Digital Deepak.
These learning are part of the internship program I am part of Digital Deepak Internship Program.
If you are interested you can apply too.
Hope you learnt something today.
Please do leave your comments on the learning from here.