by Srikanth C J | Jan 14, 2018 | Power Copy
Writing a sales letter is easy. But writing one that actually converts browsers to buyers takes a bit more work. Question is, how are your sales doing? Is your copy working for you? If it could use a few tweaks to start driving more sales, then you’ll want to check...
by Srikanth C J | Jan 13, 2018 | Power Copy
Before you even write one single word of your sales letter, there’s something you need to do: profile your target market. That’s just a fancy way of saying you need to get inside their heads. You need to understand what they want, what motivates them, how they think...