Have you ever thought about how the 10,000-foot view from an airplane is often more interesting and illuminating than the proverbial 30,000-foot view?
This is true when looking at a sales organization as well.
The 30,000-ft. view that you tend to take with something like a SWOT analysis or other strategic exercises is good, but the 10,000-ft. view might be more appropriate
We use a process called the Sales Diagnostic to take the 10,000-foot view.
https://blog.thecenterforsalesstrategy.com/how-to-use-a-sales-diagnostic-to-improve-performance
