“We need to increase revenue” is something I hear frequently from Sales Leaders.
It often leads to a discussion around a Target Drive and how it can help.
I’ve done a lot of Target Drive consulting over the years, and I commonly have to address the misconception that a Target Drive and a sales contest are the same thing.
So how are they different?
https://blog.thecenterforsalesstrategy.com/3-ways-a-target-drive-is-different-from-a-sales-contest
